Customers love giving and receiving gift cards. Whether they see one in a store passing by or go out of their way to find a gift card for a loved one they know will appreciate it, giving gift cards would always be a smart way of gifting; there’s always a place for those.
So, if people love them, it makes sense that businesses both big and small utilise the power of gift vouchers too, right? Doing so can bring tons of benefits, not to mention make gift-giving super simple for your loyal customers.
When searching for the right company gift vouchers software, there are plenty out there but only a few are reputable and have proven results such as Enjovia. This way, you can grow our customer base whilst rewarding loyal customers all at the same time, so there are tons of benefits to be had.
Why a Gift Card Voucher System must be Implemented
Many surveys point to the fact that gift cards make a lot of money and the increasing demand for them is not slowing down any time soon. In the US, customers are 84% more likely to buy a gift card in the holiday season. Still, any time is the best time to get a gift card voucher system and start enjoying the benefits yourself.
1. They are secure
Gift card programs are more secure than paper-based gift vouchers that can get lost, torn or damaged. They are a great way for both small, medium and large businesses to embed a gift card programme into their company in a convenient way that protects against loss and fraud.
2. They are good for promotion
Everyone loves a gift card and they are a brilliant way to get your brand out there. This is because it gives your loyal customers the opportunity to be ambassadors, spreading awareness of your brand and bringing in new customers for you.
As a brand, you also know that word of mouth is one of the most powerful forms of marketing, so there are several positive associations that come with this gift. The programs also communicate a virtual experience too where the gift card can be personalised digitally and sent in a really interesting way.
3. They boost sales
Gift card programs have been proven to increase sales as they represent a whole product offering in one simple purchase. They are an effective sales channel that increases short-term sales and revenue which can be vital for your year-round business growth.
4. They are great for holiday seasons
As you have seen by the above figure, gift cards are most regularly purchased when popular holiday seasons hit. This is a great way to tie in special times of years with your marketing plans and make a connection between gift giving and your company.
A gift card system is a great way to attract more customers. It also brings several other benefits to your business.
Do you have a gift card voucher system in place in your business?
This post was published in partnership with Mediabuzzer.