Once upon a time, I was a Junior Copywriter in a below-the-line advertising agency. Mostly I wrote “junk mail” letters (yes letters you send by post) and copy for book catalogues back in the day. Back then copywriting was a term used to define writing persuasive copy that sells – i.e. writing adverts of some sort or description.
Nowadays, the term copywriting is used for content writing as well and not all content writing is advertorial.
Find out more in this video.
What’s Copywriting in Digital Marketing?
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Next up, What is Email Marketing About?