Once upon a time, I was a Junior Copywriter in a below-the-line advertising agency. Mostly I wrote “junk mail” letters (yes letters you send by post) and copy for book catalogues back in the day. Back then copywriting was a term used to define writing persuasive copy that sells – i.e. writing adverts of some sort or description.
Nowadays, the term copywriting is used for content writing as well and not all content writing is advertorial.
Find out more in this video.
What’s Copywriting in Digital Marketing?
Want access to my keyword tool? Get 30 Free Searches here *This is an affiliate link.
If you enjoyed this video, you’ll enjoy this post: How to Improve Your Writing Skills to Wow Your Readers!
Meet the two brilliant YouTubers I recommend in today’s video.
Would you like to become a Digital Entrepreneur?
* If you purchase anything through a link in this video, you should assume that I have an affiliate relationship with the company providing the product or service that you purchase, and that I’ll be compensated in some small way at no extra cost to you.
Next up, What is Email Marketing About?