Marketing | Lauren Kinghorn

Effective Dental Marketing Using Research and Social Media

Posted on December 4, 2021 by Elize Swanepoel

Effective Dental marketing is essential for the growth and success of your dental practice. Over the last few decades, dental marketing has had a complete shift to digital dental marketing. And to make sure that you do not fall behind and lose potential patients to your competition, it is important that you also invest in digital dental marketing. This helps to attract new patients and allow your dental practice to continue to grow and flourish amongst the competition.

To do this you can speak to a multi-award-winning, digital dental marketing team who will have the knowledge and expertise to put together an excellent dental marketing system for you. To create a digital dental marketing strategy you need to begin with a modern and bespoke dental website which will be the virtual front door to your dental practice.

By delegating the creation and maintenance of your website to a specialist dental marketing team you will have a website that will be attractive, informative and educational.

However, the website must be individually tailored for your practice to help you stand out from the crowd.

Keyword Research

Once you have an eye-catching dental website in place it is important that you maintain this on a regular basis. Keep adding new content in the form of articles and blogs to help encourage patients, existing and potential.

This could encourage revisits to your website for more information and for further encouragement to address their dental needs.

To make sure that patients are interested in the content that you create, you need an experienced dental marketing team to carry out keyword research. Keyword research is essential for finding out which fields of dentistry are of most interest in your area.

Once you have a list of the key terms that are searched for most frequently in your geographical vicinity you can use them to write new articles regularly and upload them to your website. This shows patients that you have the solutions for their dental needs.

Facebook and Instagram

By creating social media pages you can engage with your patients further. The most popular social media platforms are Facebook and Instagram. By making sure that you are present on both you will have widened your audience significantly in comparison to having a dental website alone.

These social media platforms attract different demographics of the public and work in different ways. Also, by creating different types of content for each platform you will be giving your dental practice more exposure. More exposure will subsequently help attract new patients to your practice.

Uploading photos and videos of successful treatments and smile makeovers at your dental practice on Instagram, will show your patients the level of dental care that you are able to provide. Picture of the work you perform at your practice will encourage them to share these pictures with their friends and family. Sharing helps potential patients imagine how you can help improve the appearance and health of their teeth.

On Facebook, you may want to write small articles according to your keyword research, which potential patients can read and again share with their friends and family to educate them and help widen your audience at the same time.

Conclusion

Effective dental marketing is a crucial aspect of any dental practice to put your business on the map and attract more visitors to your website and create brand awareness.

Why Small Business Logo Design is Essential For Your Brand

Posted on August 13, 2021 by Lauren Kinghorn

Small business logo design plays an integral part in brand recognition. In this post, we explore why it is so important to design a logo that is memorable and effective brand recognition.

Why Small Business Logo Design is Essential For Your Brand

But before we delve deeper into this topic, if you need some ideas on logo design, check out this comprehensive guide to modern logos now.

Why Must Your Business Have a Logo?

A thoughtfully designed logo helps to build trust and get visitors to your site to stick around.

In addition, it tells them who you are, what your line of business is, and in what way it can benefit them. It is an excellent way of communicating with clients who have no prior experience or knowledge about your business, that you do splendid work.

A logo that does not look professional will only pose the question in people’s minds of how well you will be able to deliver your services or products. It is so easy for a potential client to hit the back button or choose another company merely because they look more legit. Visitors make instant judgements, and a poorly designed logo will only make them leave.

That is why it is worth spending some time on cultivating a strong logo that stands out, is memorable, and that creates a positive association with your brand. Logos have a strong symbolic association that connects to people’s emotions and memories.

How Can You Create a Strong Logo?

A small business logo design must encompass a clear and easily interpreted message. It must immediately connect with your target audience.

As far as a logo is concerned, the rule is to keep it simple, so that it works well across various media platforms, and is efficient at any given size.

Small brands, unlike larger corporations, do not have the advantage of years of brand recognition which people associate with their business, nor an extensive marketing budget to help consumers understand what their business is about and what it does.

That is why you must think outside the box and create a logo that clearly communicates who your brand is and what you do, instantaneously.

From concept to completion, there is a lot to think about when you design a business logo.

However, the three most essential components of an excellent small business logo are:

simple colours
excellent typography, and a
compelling visual element.

Select Colours Cleverly

The colour of your business logo will control how it is perceived and ultimately has the power to drive buying decisions. Colour gives meaning and triggers emotions. And when you use it persistently across all marketing campaigns, it can boost brand recognition by up to 80 %.

Picking your logo colours will depend on your target market and industry. You will notice that some industries usually stick with specific colours. For instance, financial institutions typically utilize blue since it communicates dependability and security. Brands use blue to instil feelings of trust in their services and products.

Select Typography That Signifies Your Business Values

The choice of typefaces and how you arrange them is equally important as the use of imagery, colour, or graphics when you create a small business logo.

Why? This is because people generally interpret the way that a word looks usually with what the word actually states to regulate how they feel.

Choose An Iconic Visual Element

Even though 72% of the top brand names are made up of acronyms or words, those names generate a picture in a person’s mind, using typography.

You can do the same by using graphic elements, icons, and symbols. Visual elements add interest, and they make a logo notable. It must grab the awareness of the customer for ten seconds in order for them to memorize it and generate an opinion about it.

Conclusion

I hope you have enjoyed this post about why small business design is essential for your brand and that you will take some of them on board when you design a memorable logo for your small business. Design is important for brand recognition and creating a good one can reap immense benefits for your business.

4 Useful Tips on How to Sell on Azure

Posted on July 10, 2021 by Lauren Kinghorn

How to Sell on Azure

Microsoft commercial marketplace offers two online stores namely Microsoft AppSource and Azure Marketplace which are both channels that help businesses to market and sell their cloud-based solutions.

Today, we are sharing 4 tips on how to sell on Azure. First, let us tell you a little more about Azure Marketplace.

Azure Marketplace

Azure Marketplace has all the IT resources to solve any issues you might encounter in your online store or business. It is basically like a cloud store or a helpful channel that allows you to effectively market and sell your cloud solutions.

However, only cloud solutions that are certified for running on the Azure Marketplace can be sold here.

Features of Azure Marketplace

When you are using Azure Marketplace, you have access to the following features:

Displaying simulated machine images
Access to the Azure customer base worldwide
Solution templates

There are two ways to start selling on Microsoft Azure Marketplace.

Publishing your Azure certified cloud solutions to run on the marketplace. All the information for publishing solutions on the marketplace and what the process involves can be found under the publisher guide on the website.
Starting your own company or online store for selling products through the platform. You have access to a business guide with information on how to set up your business as well as helpful tips on how to grow your business.

4 Tips on How to Sell on Azure

Before creating your free account on the Azure Marketplace, you have access to free services for twelve months. During this period there are about twenty-five other services that you also benefit from which are also at no cost to you.

You also have the option of upgrading your account to a paid one which will give you access to upgraded features and services.

1. Applying For a Listing

The first step that will be required from you is submitting your offer of the products you will be selling or the services you will be providing. Once your company gets listed on the Azure Marketplace, you can begin selling through the platform.

2. Driving More Leads

Once your company is listed on the Azure marketplace, you need to start generating some leads for your prospective customers. Such leads will give customers access to live instances of your business or applications that are currently available on Azure. This can be incredibly useful as it gives customers insight into how your company will be meeting their needs.

3. Promoting Your Services, Products, or Solutions

The next step will be gaining access to Microsoft’s enterprise sellers. Once you have access, you have the benefit of having access to all Microsoft’s customers worldwide (about 100 regions and countries). You can now start promoting your company or cloud solution via Microsoft’s enterprise sellers.

4. Expanding Revenue

You will also need to keep tabs on your transactions which are basically the income and expenses of your company. Any successful company must leverage some productive commerce capabilities. You also need to obtain insights into the performance of your business and whether you are gaining revenue. You must evaluate whether your business is expanding or not.

Conclusion

We hope this information about azure and 4 tips on how to sell on Azure have been of use to you. The Azure Marketplace is a useful resource for starting and building your own business. It gives you access to IT solutions and a platform with customers worldwide where you can promote and sell your services or products and grow revenue.

This was post was sponsored by Tackle.

6 Benefits of Hiring a PR Agency For Your New Business

Posted on May 10, 2021 by Lauren Kinghorn

Many people understand the importance of public relations agencies thanks to TV shows and movies from the 1990s. These experts are always showcased as professional, glamorous, fearless, and bringing in heaps of money. Public relations play a significant role in business and it is crucial for new business owners to be successful.

Many businesses are under the impression that hiring a startup PR agency is costly and probably not necessary. On the contrary, a good PR agency can prove to be invaluable for businesses of all sizes, no matter if they are a startup business or have been trading for a few years.

Working alongside a public relations agency that specializes in startup PR can substantially boost the growth of your company and assist with being one of the best in the industry you trade-in.

6 Benefits of Hiring a PR Agency For Your New Business

1. An Excellent Way of Finding Investors

Having investors and reliable funding is detrimental for your company, particularly in the beginning phase. PR Agencies can assist with attracting investors by displaying the credibility of your business and producing strategies that specifically target prospective investors at the opportune time.

2. Lowering Business Costs

Public relations companies are now unified with other services to assist clients’ companies by offering valuable marketing strategies and SEO initiatives that work.

Hiring a startup PR agency helps to cut down the expense associated with finding the best tactics that are needed for expansion and gaining new clients. You can gain SEO and social media benefits by working alongside a PR agency instead of working on your own.

3. Establishing a Good Reputation for Your Business

Reputation is everything when it comes to attracting new clients, talented employees and investors in your company.

PR approaches can go a long way to boosting your business profile among competitors in the industry which could subsequently attract more talented individuals wishing to work for you and generating more business.

4. Targeting Media Outlets

PR Firms can benefit your business by bringing in fresh leads from specialised marketing approaches and implementing digital media into these tactics.

Hiring a PR company is incredibly advantageous because of its utilization of targeted media outlets as well as data analytics. A targeted media operation will create new investors and clients without wasting valuable time while trying to find them on your own.

5. Boosting Business Productivity

A PR Agency can provide more time for both you and your employees since you don’t have to spend time on brainstorm meetings trying to think of media strategies to boost your business. You can focus on other company tasks that need your full attention. Your employees can also focus on essential tasks to achieve favourable results.

6. Access to Unbiased Advice

Working alongside a PR company that is not part of the in-house team is beneficial since they can provide you with non-biased opinions about events and new products that are in the pipeline.

A professional PR agency that cares about their clients’ business will speak the truth and give valuable advice about whether it is worth spending cash on something that you think might expand your business.

They can also assist with sculpting your brand image since new business owners often get overly excited about fresh concepts and ideas that may not be the best thing for the business.

Conclusion

I hope that you have found this post helpful and that it has helped with giving you some insight into why it is worth investing in a startup PR agency to help your business with gaining success and getting an edge over competitors.

Feel free to leave us a comment highlighting your own experience and benefits of hiring a PR Agency.

This post was sponsored by Brandstyle. All opinions are my own.

E-Commerce Email Marketing Strategies and Benefits

Posted on May 10, 2021 by Lauren Kinghorn

When eCommerce email marketing comes to mind, the first thing that pops into most of our heads is those email blasts that advertise new products or promotions. But this is just one email marketing strategy. There are various other strategies that can be implemented that are even more effective.

Automated scheduled emails for your small business are also convenient and takes a lot of the ongoing marketing efforts off your hands.

3 Major E-commerce Email Marketing Strategies to Boost Your E-commerce Business

1. Lifecycle Emails

These are automated emails based on consumer behaviour that are sent out automatically to engage with your customers and help with building a relationship with them.

They include:

welcome emails
thank you emails
cart abandonment emails
win-back emails
birthday messages, and more.

2. Broadcast Emails

These emails are once-off marketing emails that include:

announcements
newsletters
sales
testimonials, etc.

3. Transactional Emails

Transactional emails are personalized, automated messages that are sent out to subscribers to prompt them to make a purchase on your website. They include things like:

email confirmations
receipts
password resets
shipping information, etc.

These emails are not marketing-related and do not require customers to opt-in since they are strictly business orientated.

5 Benefits of E-commerce Email Marketing

1. It is Incredibly Effective

The idea of marketing emails is to reach your existing customers as well as targeting potential customers. The average opening rate for emails is around thirty percent.

About 24% of visitors that click on a link in an email are bound to make an online purchase. That is twice as much as the visitors that make a purchase from search results on search engines or clicking on links on social media.

2. E-commerce Email Marketing is Affordable

Email marketing is not only effective but relatively cost-effective compared to other marketing strategies. Sending out an email to your marketing list is cost-effective and has the highest return on investment than any other type of marketing.

3. Customers Prefer Email Marketing

Generally, when customers sign up for your website newsletter it is because they would love to hear from you. More than sixty percent of consumers prefer receiving emails to any other forms of marketing communication.

More than ninety percent of customers prefer promotional emails from businesses with whom they wish to do business.

4. Email Marketing Poses Less Risk

There is always an inherent risk linked to building a following on social media platforms because there are rules that must be followed.

It happens sometimes that Facebook or other social media pages block your profile. And what if the algorithms change and your posts are not reaching your target audience anymore?

Email marketing poses a lesser risk since you have your individual list of subscribers and your email messages go to them directly. This means you retain your ability to engage with customers, no matter what happens with social media, algorithms, etc.

5. It is Incredibly Measurable

This form of marketing is incredibly measurable with statistics that display open rate, conversion rate, click-through rate to evaluate the efficacy of your email marketing campaign.

Statistics such as bounce rates, unsubscribe rates, spam complaint rates, etc, give you a good idea of the condition of your list.

Even statistics like list expansion rate and email sharing rate could give you insight into the popularity of your business. The most significant benefit of being able to keep track of everything is that it gives you valuable insight into where there is room for enhancement.

How are YOU marketing your e-commerce business?

We hope that this post about eCommerce email marketing strategies and benefits has been useful to you and that you will soon reap the benefits from your email marketing campaign.

Which e-commerce email marketing strategies are you currently using to promote your e-commerce business?

This post was sponsored by Common Thread Collective. All opinions are my own.

Dos and Don’ts of Promoting Your Law Firm Online

Posted on July 16, 2020 by Lauren Kinghorn

The online realm can be a useful place for those looking to get the name of their legal firms in front of the right demographic. However, before you launch into promoting, marketing and advertising your business online, be sure you know what you are doing. A subject that the do’s and don’ts post below covers in detail.

Do position your firm as the leading experts

While other forms of advertising and promotion can be useful, the most effective choice is to use content marketing. This is because by sharing content specialized to your business’s niche, you can establish yourselves and experts in your field.

This being something that will inspire faith and trust in your customers, as well as spread the word regarding your business’s name.

One way to go about content marketing for your business is to be involved in creating written posts for your firm’s own blog, or other credible sites online.

Additionally, if you can get other experts in the field to refer to your business, you can further raise your credibility.

Luckily, the latter is simple to do as all you need to get into contact with an agency like Elitelawyermanagement.com that can facilitate a connection with the relevant professionals. Something that can help you to make sure your content marketing works as hard for you online as possible.

Don’t give away your skills or services for free

In the quest to prompt your legal firm online, you mustn’t end up giving away your skills or services for free. Especially when it comes to advice forums and marketing content.

In fact, not only is this a bad plan economically, but it can also land your business in a lot of trouble. After all, legal advice tends to have a marked impact on the one receiving it, and this could leave your firm vulnerable to come back if things do go the way the client wants. With that in mind, be sure you don’t offer specific or personal advice online.

Do humanize your firm (and show you treat your clients like individuals)

Being in a confusing legal situation is stressful, even for the most robust of us. With that in mind, humanizing your legal firm can be very reassuring, as well as being a smart way to promote your business online. To that end, be sure to show images of your team on your website and on social media. You can read more about this process at entrepreneur.com.

However, you must be careful when it comes to relating any client details or cases online. In fact, you must always be mindful of the client-attorney privilege, and how the media can impact a case that is in progress.

Do choose the right platforms

Finally, when it comes to promoting your business online remember that some social media platforms are appropriate and some are less so.

For example, LinkedIn, Twitter, and sites like Yelp are a good choice. However, you need to think carefully about setting up an Instagram or Youtube account for your law firm. After all, they are primarily picture and video-based sites, and so not as relevant for hosting your content.

Are you adhering to these do’s and don’ts when promoting your law firm online?

Image Credit: Pixabay – License CC0

What’s a Sales Presentation? (Video)

Video

What’s a Sales Presentation?

Watch this video to find out.

As promised, here’s a link to the 15-Day Online Business Challenge.

You may want to read my review first though – as there are some special offers at the end of the review.

If you’re a digital entrepreneur or would like to become one I’d encourage you to do the Challenge. It’s AMAZING!

On Day 11 you’ll get to see Dave interviewing Kevin Harrington (former Shark) about those 3 steps to the Perfect Pitch I mentioned in the video: Please, Tease and Seize.

* If you purchase anything through a link in this video, you should assume that I have an affiliate relationship with the company providing the product or service that you purchase, and that I’ll be compensated in some small way at no extra cost to you.

Next Up, What to Outsource in Your Online Business

What is Email Marketing About? (Video)

Posted on October 26, 2019 by Lauren Kinghorn

What is Email Marketing About?

Find out in this video.

Download the PDF Presentation below

What is Email Marketing About? from Lauren Kinghorn

Read more in the following posts: What’s an Email List For? and What’s the Value Ladder

Would you like to become a Digital Entrepreneur? Start Here

Are you a Fempreneur? I would luuurve to have YOU join us on LinkedIn at Fempreneurs Unite

If you’re a Mom Entrepreneur, please join us at Mompreneurs Unite

* If you purchase anything through a link in this description, you should assume that I have an affiliate relationship with the company providing the product or service that you purchase, and that I’ll be compensated in some small way at no extra cost to you.

Next up, What’s a Sales Presentation?

Should I Join Legendary Marketer? YES - Here's Why

Legendary Marketer Review (Video)

Posted on October 18, 2019 by Lauren Kinghorn

Should I Join Legendary Marketer? YES – Here’s Why

See my full Legendary Marketer review here.

How to Join Legendary Marketer’s 15-Day Challenge

As mentioned I paid $7 to do the 15-Day Challenge but Dave Sharpe has recently introduced a couple of new ways to get access FOR LESS. You can save yourself 5 or 6 Dollars.

Here are your 3 options:

Cough up the $7 like I did – join my mailing list and watch an intro video by Dave Sharpe.
For only $1.99 you can get The Insiders Guide to Affiliate Marketing e-book by Dave Sharpe.
For just $1 you can get The Copywriter’s PlayBook by Dave Sharpe.

**Please note that these are affiliate links. I will earn a small commission (at no extra cost to you) should you click on any of the above links and decide to purchase any of the products at Legendary Marketer.

Next Up, When to Quit Your Job and Start a Business

How to Create a Video for Your Online Business (Video)

Posted on October 15, 2019 by Lauren Kinghorn

As a Digital Entrepreneur, you’ll find the time comes when you need to start making your own videos to market yourself and your digital products or affiliate products. There comes a time when you are ready to increase your influence. That’s why I just shot this quick video for you on how to create a video.

As mentioned in my video, I’m following up with a post that gives you a few more suggestions in less of a random order.

Hang ten, stop the bus… before we get into the how, let’s start with the why.

Why Create a Video?

One of the biggest reasons to create videos is to increase your visibility online.

If you’re a digital entrepreneur, a blogger, if you have any kind of website or any kind of business online, it’s worth shooting a video to grow your influence.

Start by creating a video for your About Me Page so you can share your vision. (Note to self: Get this done).

Videos are also a really great way to engage your audience.

To connect with them. Or give them a chance to connect with you.

Your website visitors get to know you better than they ever could through the written word. Words on a page, no matter how well written, don’t come alive. Words in a blog don’t have facial expressions and body language.

And as I write this, I can feel your anxiety level rising (if you’ve never made a video in your life before) as you think, “but what if my facial expressions and body language give me away? What if I come across as nervous and unsure of myself? Because I am nervous.”

So let’s nip this in the bud.

Image Credit: Free on Canva Pro

How to Get Over Your Fear of Video

Was I afraid when I posted my first video? YUP.

Funnily enough,

My biggest fear was that no one would ever bother to watch it.

And very few have. I was scared I would launch my videos to crickets. And I did.

But now that I’ve been creating a video a day for the 30-Day Challenge, I have 27 subscribers on YouTube and plenty of likes and comments.

This brings me to Fear No 2.

We fear that the whole world will watch it.

That our video will be up on the internet for the whole world to see. And that’s a scary thought too.

People watching. Judging. Forming opinions about us. Aaargh.

It’s like public speaking, only, potentially, to a much bigger audience.

Which is worse? No-one watching or everyone watching? I don’t know. Depends on how the video turns out, I guess.

But here’s a quick trick to help you get over your fear.

Use both these fearful thoughts FOR you instead of AGAINST you.

Here’s what I mean by that:

When you’re making your video, imagine that you’re making it for no one.

No one’s going to see it. In fact, you’re not even going to publish it or post it on YouTube. You’re just making a fun video for yourself.

Or, imagine that you’re making it for your best friend.

Imagine them there, or better still, ask your best friend to shoot the video for you.

Talk to them. Just them. And forget about the millions who may (or may not) watch your video.

Think about a topic that you and your friend love talking about. Something you’re so passionate about that once you get started chatting, you can’t stop. And talk about that. Naturally.

If it helps to make a cup of tea or coffee and sip it while you chatter away, then go ahead.

Get comfortable. Have fun. Be yourself.

Feeling better?

Now, once you’ve made a few videos for no-one or just one friend… you’ll probably find you have a video or two you like. A couple of videos will have turned out great.

This is when you get to overcome that other lurking fear. Brace yourself…

Now, post your favourite videos to YouTube in the hopes that millions will watch them.

They don’t have to be professional. You don’t have to edit out ums and bloopers.

Many YouTubers are doing brilliantly with raw, uncut videos. People want to see the real you, not the polished, perfect version. The more natural you are, the more likes and comments you’ll get.

Video Equipment

Don’t go nuts and spend a fortune on video equipment or editing tools when you’re first getting started.

Make it really easy for yourself. All you need is a smartphone and maybe a tripod or selfie stick. Natural light is best.

What if you’ve created a really cool Slideshow as well? A presentation to go along with your video.

If you want to shoot a video picturing you and your screen, or just voice-over and screen, I used to use Screencast-o-Matic. Screencast-O-Matic’s Solo Deluxe Subscription is dirt cheap (at only $18 a year). Then I discovered I could do EXACTLY the same thing, FREE OF CHARGE, using ZOOM.

How to Create a Video for Your Online Business (Video) | 2AmNgnKnEVcKcUa ZjpxkbfgR4R2i2jaVylMV4waZgkyz30wPECWCOB2H5OBGjtHMr62v3CdiHvmeql8iHlf aAd A30NKwe1Q tiQqpuQRdt 9XifX

Image Credit: Free on Canva Pro

Video Formula for Digital Entrepreneurs

Start with short videos — anything from 30 seconds to 5 minutes is absolutely fine. Jot down a few points before you do your video and then just wing it.

Here’s all you need to say.

1. Introduce Yourself

Hi, I’m Lauren Kinghorn

2. Introduce Your Main Idea

Would you like to learn how to Create a Video? One that you can upload to YouTube and use on your website or social media?

3. Give a Few Tips or Pointers

Here are a few pointers I thought might help you.

Videos should be fun. Don’t try to be perfect.
Videos are a chance to engage with your audience — people get to know who you are.
Use Very Simple Technology. You don’t need to go out and buy an expensive camera or expensive lighting.
Create lots of videos — practice makes perfect.

4. End with a Strong Call to Action

e.g. Did you get some value from my video? Please Like, comment and subscribe to my channel.

If you’d like to join my mailing list and learn how to build an online business, go to join.inspiringmompreneurs.com

So… are you ready to create your first video? Don’t overthink it, just go for it! You’ve got this!

And just like that, the Blogger evolves into the Vlogger.

How to Become a Video Blogger aka VLOGGER

* If you purchase anything through a link in this article or video, you should assume that I have an affiliate relationship with the company providing the product or service that you purchase, and that I’ll be compensated in some small way at no extra cost to you.

Next Up, How to Upload a Video to YouTube

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