What is Electronic Waste Recycling and Why Do it?

A question on many people’s minds these days is what is electronic waste recycling and why do it?

What is Electronic Waste Recycling?

Electronics Recycling is the process of transforming e-waste and turning it into reusable materials. It is an essential activity that is beneficial to the environment and businesses.

We live in a world where users keep upgrading or changing their electronic devices and invest in faster and more effective products. This means more waste is produced that is not biodegradable.

Massive amounts of electronic appliances, phones and other electronic waste (e-waste) are ending up at landfills every day, despite most of them being recyclable.

E-waste involves anything that you can plug into an electrical outlet that you no longer have a use for. This includes refrigerators, cell phones, old televisions, lights, and even hearing devices.

Every electronics recycling effort at home or at the workplace makes a difference, and this is why.

5 Benefits of Electronic Recycling

Benefits of Electronic Recycling

1. Protecting The Environment

Electronics Recycling keeps an array of toxic materials out of the environment. Lighting such as lamps and fluorescent tubes contain harmful mercury that can seep into waterways when it is discarded at landfills.

However, when lighting equipment is recycled, the mercury is salvaged and safely utilized to produce products such as dental amalgam. The same applies to batteries, where cadmium, lead, and mercury is retrieved.

For instance, when you recycle a lead-acid battery, both the toxic lead-acid and the plastic casing is recycled, while the sulphuric acid inside is neutralised and transformed into sodium sulphate for making detergent and fertilizer.

Massive amounts of electronic waste (e-waste) are ending up at landfills every day, despite most of them being recyclable. Here's what needs to be done about it and why.2. Lowering Business Expenses

E-waste recycling is not just beneficial for the environment, but it could have a positive impact on your business finances too. Most governments are banning dumping or charging exorbitant prices for dumping. Your business can also benefit from non-tangible dividends by reducing future costs of non-renewable materials and uplifting staff morale and retention.

3. Supporting Non-Renewable Recycling

The ever-growing demand for electronics means an increased demand for metals and nonrenewable resources that must be mined and processed. But, electronic devices like appliances, cell phones and other e-waste can be salvaged and reused.

These resources include aluminium, gold, steel, and copper, not to mention the substantial amounts of plastic that can be used for making new products.

E-waste recycling means these materials can be re-used, providing more resources to manufacture your next TV or laptop.

4. Showing the World Your Business is Environmentally Friendly

Staff members increasingly prefer to work for companies that support the community and care about what happens to the environment.

Recycling is an easy and tangible way to show your business’s commitment to environmental and social values, and reinforcing these principles to your staff members.

More and more companies nowadays are playing their part by promoting green and sustainable practices.

5. It has Never Been This Easy to Recycle E-Waste

Recycling electronic waste doesn’t take a lot of effort but it reaps tremendous rewards. There are many places and waste companies that are more than willing to accept your old printers, TV’s, laptops, phones, or unwanted gadgets that you no longer have a use for.

Conclusion

I hope that this post has been useful and that it has convinced you to consider electronic waste recycling as a way to create a better world and doing your bit to save the planet. 

Related:  Sustainable Energy Facts You Need to Know

6 Affordable Bathroom Remodel Ideas When You are on a Budget

Affordable Bathroom Remodel Ideas

Any home improvement project can be a pricey affair, but it is a worthy expense to increase the value of your home. Kitchen and bathroom remodels are among the most expensive home improvement endeavours. Yet it’s often bathrooms and kitchens that sell a home, so if you’re looking at adding value, this is usually the first place to start.

Related: Taking Care of the Essential Repairs Before Selling a House

Here are 6 affordable bathroom remodel ideas that could bring down some of the costs significantly when you are on a budget.

6 Affordable Bathroom Remodeling Ideas

Bathroom Remodeling Ideas

1. Limiting Your Tiles

Tiles are expensive, particularly when you are hiring a contractor to install them for you. To save on costs, you can limit the number of tiles used and only emphasize high-impact areas such as the floor.

You can also consider adding one horizontal strip on the wall and painting the remaining areas. If you want to add pricey artistic tiles, you can use them as accent pieces alongside cheaper tiles.

2. Redoing, Instead of Purchasing New

Replacing an old shower or tub can be quite expensive. Why not consider having it professionally inclined which is a cheaper option.

Avoid using this option for shower fixtures and the sink since it will be more expensive to refinish them rather than simply replacing them. Refinishing such fixtures is pricey because few individuals consider this unless they have vintage or old pieces. Contractors that offer this service often ask exorbitant prices.

Replacing your tub surround is an excellent way of enhancing the look of your whole bathroom, and it is much more affordable than completing a complete bathroom upgrade. Nowadays, you get durable and attractive virgin acrylic tub surrounds which are mildew and mould resistant. They are also available in various styles and colour choices.

Bathrooms and kitchens often sell a home. Here are 6 affordable bathroom remodel ideas that could bring down costs and increase the market value of your home.  #affordablebathroomremodelideas3. Saving on Counter Tops

A well-liked trend for bathroom upgrades is splurging on granite countertops. Since a bathroom counter is small, the costs are very low as opposed to adding kitchen counters, for instance. You can save on countertops by first looking at the colour. Neutral colours such as brown, light beige, and tan are the most popular which means they will be pricier.

To save some money, you need to look at a broader swath of colours. Another viable way of saving on granite countertops is by purchasing slabs that contain imperfections. The more noticeable the imperfection, the lower the price will be. Bear in mind that the sink basin will take up surface area, therefore if the imperfection is situated where the faucets or sink will be, then you will not even notice the imperfection anyway.

4. Painting

If you have a limited budget, then repainting is the most cost-effective, and perhaps most efficient way of sprucing up the appearance of your bathroom. Be careful though, it might be a more time-consuming project. Even though the bathroom is the smallest room in the home, it needs to be painted slowly around the shower, window, mirror, tub, sink, switch plates, wall corners, toilet, and the floor. This involves patience and time, so consider this when you’re planning your bathroom remodel.

You also need to think about moisture. Since mildew and mould develop quite easily in bathrooms due to frequent temperature and humidity changes, it is worth spending more cash on high-quality paint that has a satin finish. You might also need to paint the ceiling with special paint that is mould resilient.

5. Upgrading Fixtures

The smaller details make all the difference. You can upgrade sink faucets, light fixtures, drawer pulls, and towel racks at a relatively small price. These items might seem trivial, but upgrading them can make a huge impact on your bathroom’s appearance.

6. Freshening Grout and Caulk

Another frequently overlooked, yet essential detail is caulk and grout. When it gets grimy it looks unsightly. By merely cleaning the grout and adding clean, straight lines of caulk around the sink and tub, you can add sparkle by spending a few more dollars.

Conclusion

I hope this post about 6 affordable bathroom remodel ideas can assist you with giving your bathroom a makeover but at a lower cost. Happy renovating.

How Real Estate Investing Can Boost Your Income

How Real Estate Investing Can Boost Your Income

When you opt for real estate investing, the idea is to put your money to work now so that you have consistent income in the future.

The return or profit you make on investments should be enough to cover the risk you are taking, and the taxes paid.  There are other expenses linked to owning property, like maintenance, utilities, and insurance. Real estate investing can be easy if you understand the basic factors of economics, investment, and risk.

Here are 4 ways real estate investing can increase your portfolio.

4 Ways Real Estate Investing Can Boost Your Income

The idea with real estate investing is to put money to work for you now for returns in the future. Here are 4 ways real estate investing can boost your income.  #realestateinvesting 1. Real Estate Appreciation

This is when property value rises due to a fluctuation in the real estate market. For example, the land surrounding your property becomes more popular and sought after. This can happen if a large shopping centre was to open up in the vicinity.

Or maybe you have made certain home improvements that make the property more attractive to prospective buyers. Real estate appreciation is a complicated issue because of its unpredictability. This means that it is a riskier form of investment than cash flow income.

2. Income Related to Real Estate

This income is commonplace for experts in the real estate industry, like David Ebrahimzadeh. This involves making money from commissions on the properties they have assisted a client in buying or selling. Read more about David’s professional real estate investment services if you are seriously thinking about investing in property.

Real estate management agencies get to retain a portion of monthly rents in exchange for managing and running day-to-day operations. For instance, a hotel management agency might retain fifteen percent of the hotel’s sales for handling day-to-day operations. They usually take care of tasks such as hiring cleaners, front desk staff, gardeners, and laundry staff.

3. Cash Flow Income

This form of real estate investment emphasizes purchasing a real estate property, for instance, an apartment building, and managing it. You then collect monthly rental income from tenants. Cash flow income can also originate from other forms of real estate other than apartment buildings. It could also include office or retail buildings, storage units, and rental homes.

4. Ancillary Real Estate Investment Revenue

For some investors, this could be a significant source of profit. This type of real estate investment income entails things like vending machines in laundry rooms, hotels, or apartment buildings. In effect, they are like mini businesses within a larger real estate investment. This option allows you to collect revenue from a semi-captive collection of clientele.

Related:  Good Strategies Behind Making Money from Properties

 Advantages and Disadvantages of Real Estate Investing

Boost Income with Real Estate

 Advantages:

  • Fewer risk and volatility in comparison to the stock market
  • It could offer a steady source of cash flow
  • You can benefit from loads of tax deductions
  • Properties offer a solid long-term return on investment

Disadvantages:

  • Real estate investment does not offer as much potential for aggressive return
  • It involves a lot of cash
  • Dealing with building issues and tenants can be a pain
  • Poor liquidity

In conclusion

There are many benefits linked to real estate investment, but you need to know what you’re doing. When done correctly, you can ensure a steady flow of cash flow and a solid long-term return on your investment.

I hope this post about how real estate investing can boost your income has been useful. Be sure to use it as a reference the next time you are considering real estate investment as an added source of income.

 

Top Ways to Empower Women in Business

Ways to Empower Women in Business

When you think of ways to empower women in business, it’s pretty hard not to think of the opposite, the people or circumstances that disempower women.

It can be easy to fall into the trap of thinking of women as victims, sidelined or overlooked by men in power, marginalised, underpaid and more prone to hitting that glass ceiling.

Yet, if you’re a woman, empowering women starts with empowering yourself.

How to Empower Yourself

How to Empower Yourself

Empowering yourself starts with breaking out of that victim mentality and believing in yourself.

It’s not about the system, we know it’s broken, but we also know there are many, many women who rise to the top.

It’s not about them.  It was never about them.  It’s about you, who you are, what you want and what you’re prepared to do to achieve success.

When you believe in yourself, you will have the faith that opportunities will come your way and be ready for them when they do.

When you believe in yourself, you will get educated.  You will find a business mentor and accept their mentorship.

Related: Here’s Why Your Career Needs You to Keep on Learning

You will create a vision for your future, figure out your goals and put an action plan in place to achieve them.

You will commit to the hours and the weeks and the months it will take to see your vision become a reality.

And once you’re empowered and take on a leadership role in your business, you’re in the best place to empower other women.  Because empowered women empower women.

Now, YOU can become a business mentor. Now YOU can make a difference.

Why Focus on Women Empowerment in the Workplace?

The primary motivation to prioritize women empowerment in your business is, in many cases, varied organizations are often more successful. This is because women leverage many different perspectives, are innovative and offer deeper insights into their customers.

In our article below, we share 4 top ways to empower women in your business.

4 Top Ways to Empower Women in Your Business

Top Ways to Empower Women in Your Business

1. Connect Female Employees with Female Mentors

An efficient way of changing the way women think and provoking action is by introducing them to strong female role models within the industry and your company.

For instance, if a female employee is just starting her career, introducing her to more experienced female employees like entrepreneurs or women in leadership roles can be advantageous in assisting her with defining her career path.

A strong mentor-employee connection could also help with building trust among female workers in the company and their own ability to thrive in their profession.

This is especially true in a workplace that is predominantly male-dominated. Introducing them to women in senior roles can give them the confidence boost they need to work hard towards landing influential positions going forward.

Women leaders like Nancy Etz are all about giving women the tools to empower themselves by mentoring young women as well as by offering various scholarships.

2. Remind Female Employees They are Valuable

When you think of ways to empower women in business, it's pretty hard not to think of the opposite, the people or circumstances that disempower women. Read on. #howto #empowerwomen #waystoempowerwomen #empoweryourself #empoweredwomenempowerwomenWomen in workplaces that are mainly male-dominated often feel intimidated to voice their viewpoints, for fear of being dismissed or viewed as being too outspoken.

It is essential to remind women that their opinions matter and that they are valuable team members. There are various ways that your company can incorporate values.

The first step is bias awareness and training since you will not know what you are doing wrong until your actions are addressed head-on.

You can also promote a safer work environment where everyone feels confident to voice their concerns or challenges. Promote an open-door policy where female employees can turn for assistance.

3. Accommodate the Personal Needs of All Employees

Everyone has lives outside of the business. It is essential to encourage them to pursue their interest and needs, irrespective of their gender.

For instance, permit parents to knock off early when necessary, support an overall work-life balance of fellow employees, provide competitive parental leave, and be flexible wherever it is possible.

When employees flourish in their personal lives, they are more grateful to work for a company which in turn boosts productivity and loyalty. Don’t just encourage it, but be proactive about it. Organize family days and team-building exercises.

4. Vote for Female-Related Initiatives

It is essential to empower the women in your company by striving towards gender equality and enhancing the future of the work culture in your business.

Women are significantly under-represented in various sectors of the working environment. Hiring an equal gender workforce is a sure way to make a positive difference in your business, showing that both women and men employees are equal and valued team members.

Conclusion

I hope you enjoyed these 4 top ways to empower women in your business. I encourage you to start implementing them to create a better workplace for everyone.  Just remember to start with yourself.

This post was sponsored by Nancy Etz. All opinions are my own.

How to Help Someone with Mental Health Issues Facing Criminal Charges

How to Help Someone with Mental Health Issues

If you know one of your loved ones has severe mental health issues involving substance abuse, you’d ideally want to step in to help them before they are facing criminal charges.

The best way you can help a friend or family who is addicted to drugs or alcohol is to encourage them to get expert, professional help. You can recommend they do one of the following:

  • Call a Hotline
  • Go to a Psychologist or Psychiatrist for 1-on-1 Counselling
  • Attend Group Counselling Sessions
  • Follow a 12-Step Program
  • Check into a Treatment Centre or Rehab

Related: How to Stay Positive During the Pandemic

Unfortunately, sometimes, people with mental health issues land up facing criminal charges and need to go to court.

How to Help Someone Facing Criminal Charges

How to Help Someone Facing Criminal Charges

The best way to help a loved one who is facing criminal charges due to their mental health issues is to hire a reputable, experienced criminal defense attorney.  

You and your loved one are not alone in this. 

Hiring an experienced criminal defense attorney can assist in representing your case and help get the best possible outcome.

How Can a Criminal Defense Attorney Help?

A criminal defense law firm can assist your loved one in determining whether the case in question is eligible for a drug court diversion program, or if the person is fit to stand trial.

In the case of a drug diversion program, the requirements can be demanding, however, the benefits for those completing them are substantial.

How to Help Someone with Mental Health Issues Facing Criminal ChargesWhat Happens Next?

The attorney will enter a plea if the person is charged with a crime and needs to go to court. This means pleading guilty or not guilty.

If the person’s mental issues mean he or she doesn’t understand the charges brought in against him or her, the court might decide that the person is unfit to plead.

Before the trial, it will be decided by the court whether the person is permitted to stay. Contingent on the situation, he or she might be able to go home on bail, kept in jail on remand, or sent to a hospital for a report on his or her mental state.

What Happens in Court?

If the person has a trial, the prosecution will need to prove that the person is guilty, whereas the criminal defense attorney will try to prove the person’s innocence.

However, there might be certain exceptions to this. The court has several options of what the outcome may be if the person is found guilty. His or her mental state must be taken into account when the decision is made.

The defense attorney can also appeal the decision if he does not agree with it.

Be Aware of Some The Essential Sections of Mental Health Act

  • Section 37 – An order that sends the person to a hospital rather than prison.
  • Section 37/41 – An order that sends the person to hospital as opposed to prison, but with restrictions attached. Some restrictions might be added if the person poses a serious risk to members of the public.
  • Section 47 – If the person is in prison, he or she can be transferred from prison to hospital to get treatment under section 47.
  • Section 47/49 – Transferring a person from jail to hospital with restrictions. Section 49 restrictions might be added if appropriate.
  • Section 48/49 – The person can be sent to prison under section 48 when they are in prison on remand or in an immigration removal centre. Special restrictions will usually be added to the transfer under section 49. That’s why it’s called section 48/49.

A Positive Outcome

Upon successful completion, the charges against the person can be dismissed and they might qualify for having their record expunged or sealed.

A criminal defense attorney can represent the accused and help them understand what is happening and how they can achieve the best possible outcome.

Most importantly, the person can receive much-needed assessment and treatment and if they suffer from addiction, they can develop the skills needed to cope with addiction.

This post was sponsored by Mike G Law.  All opinions are my own.

What’s PKI and Do I Need PKI Certificates in My Business?

What’s PKI? 

PKI is Public Key Infrastructure.  Gulp… I know, quite a mouthful, right? Yet it’s not as complicated as it sounds.

PKI was introduced for businesses to facilitate protected data transfer between two points.  X.509 Electronic certificates use public-key encryption which are known as PKI certificates.

I know this may sound a bit technical but the truth is, you probably have PKI certificates and you don’t know you have them. If you have a website, you’re likely to have a PKI certificate, better known as an SSL certificate because that’s what secures your site.  It transforms your website from an HTTP to an HTTPS.  Find out how I get my SSL certs free through Wealthy Affiliate.

So, do you need PKI certificates for your business?  Almost certainly, yes.   Do you need to know all the technical details of public key infrastructure?  Nope.  All you need to know is in this short article.


Public Key Infrastructure (PKI)

What is The Role of PKI Certificates?

Public key infrastructure certificates are basically data files that communicate particular information about their distinct certificate requesters and are utilized to confer encryption strictures.

Generally, they use formulas to:

  • Confirm the identity of websites, servers, email clients, browsers, publishers, and software developers.
  • Encrypt and decrypt resting data such as files and emails that are resting on servers.
  • Ensure safe transporting of data via the web, including e-commerce transactions.
  • Affix electronic signatures to documents, emails, and software.

Related:  Best Software for Small Businesses Online

Various Kinds of PKI Certificates

The most commonplace PKI certificates are:

What's PKI? Public Key Infrastructure. Gulp. Bit of a mouthful, but it's not as complicated as it sounds. Do you need PKI certificates for your business? Almost certainly, yes. Find out exactly what PKI is and why you might need it in this short article. #whatspki #doineedpkicertificates #publickeyinfrastructure1. TLS/SSL Certificate

An SSL/TLS certificate is useful for safeguarding data transfer between user browsers and website browsers. The website owner purchases and installs SSL certs on their server from where the website is hosted.

SSL/TLS certificates differ in terms of:

  • Functionality – depending on the data they are securing, for instance, multi-domains, single domains and wildcards.
  • Validation – OV (organizational validation), EV (extended validation), and DV (domain validation).

2. Personal Authentication Certificates

Also referred to as email signing certificates, personal authentication certificates and S/MIME certificates ensure email communication is secured by adding electronic signatures and making use of hashing functionality. They can also be useful for authenticating client information.

3. Document Signing Certificates

These certificates are utilized for keeping documents that you’re sharing over the net secure by adding electronic signatures as well as hashing functionality.

4. Code Signing Certificates

Code signing certificates are ideal for protecting your downloadable drivers, executables, and software. They are mainly used by publishers and software developers. They are also available in individual validation, organizational validation and extended validation format and assist software developers with avoiding security warnings.

More About PKI

PKI is a set of policies, procedures, technologies, and frameworks that embodies and supports public key authentication and encryption. Public key infrastructure was founded in the 1960s by the Government Communications Headquarters and entails using mathematically connected key pairs called a private key and a public key.

These keys are created and assigned for verifying the identities of endpoints. They are also useful for encryption and decryption of data.

Do I Need PKI Certificates in My Business?

People often have uninformed misconstructions about cybersecurity. For instance, start-ups and small businesses are secure online and do not need PKI Certificates or other forms of online protection to protect their data. However, cybercrime statistics tell a different story.

Irrespective of the size of your company, you could be at risk. Being cybersecurity attentive is something that keeps expanding since cybercriminals become more creative and smarter by the day with their cyberattacks.

PKI technology is essential when it comes to cybersecurity and digital communication. Installing a KPI certificate on your server could protect not only you, but your customers from different kinds of cyberattacks like phishing attacks, middle man attacks, DDoS attacks, session hijacking, email spoofing, and more.

One cyberattack could lead to a company losing its reputation and millions of dollars in noncompliance penalties and lawsuits.

Did you know that you were using PKI certificates in your business?

This post was sponsored by Key Factor. All opinions are my own. This post may contain affiliate links.

Investing in Gold? Here are the Best Bars to Buy

Investing in Gold? 

Gold has long been the foundation of global wealth and in troubled times such as these, many private investors are looking to move their wealth to a less risky commodity, which is invariably gold.

In this article, we will offer you some advice regarding purchasing gold bullion to ensure a safe and smooth acquisition.

Here are the Best Gold Bars to Buy

Investing in Gold Bars

Online SolutionsConsidering investing in gold? Gold has long been the foundation of global wealth and is still performing well. Follow this advice on the best gold bars to buy.

Rather than searching for a gold dealer and sending them your money, you should first carry out some online research into the gold bullion dealer; when seasoned investors buy gold bars, they always use a reputable company, one that has been in the business for many years.

Once you’ve made a connection, pay their offices a visit, where you can decide how much gold to buy, then you take physical possession of the gold bars and store them somewhere safe.

Spot Price

This is the actual price (per troy ounce) at any given time and the spot price of gold is determined by a London-based group, which happens a couple of times per day. When you are a regular customer, you simply log in and you can instantly see the spot price of gold in all formats and all it takes to find a reputable gold bullion dealer that offers the best price of gold bullion in Brisbane or in the city you’re living in is a Google search.

Gold Formats

From one ounce to one kilogram, gold can be purchased in a wide range of size bars and ingots, while there are also gold coins, such as the American Eagle and Canadian Maple Leaf, which many investors prefer. You should do some online research regarding gold coins; you may find out that many investors collect gold coins as a hobby as well as an investment.

Storing Your Gold

As mentioned before, we recommend taking physical possession of your gold, which you can store in a concealed safe at home or in a safe deposit box at a local bank. If you are thinking of burying your wealth, this is not a good idea, as you are the only person who knows of its existence and should anything happen to you, your wealth is lost forever.

Diversifying your Wealth

Diversifying your Wealth

It is never a good idea to invest all of your wealth in a single commodity and most private investors have some gold in their portfolio. Gold is safe and with global markets showing volatility, the alluring yellow metal is a very attractive proposition. Start by making a connection with a reputable gold bullion dealer with offices nearby and then you can be sure of the best prices and gold of the highest standard.

Related:  The Difference between Coins, Ingots and Bars

The Internet has made life very easy and when you wish to invest in gold, or any other precious metal, search with Google for a leading gold bullion dealer and forge a relationship with them.

Gold has performed very well in the past few years and it doesn’t look like that is going to change and with online solutions, you can always keep abreast of the spot price and buy or sell safely and quickly.

This post was published in partnership with Mediabuzzer.

Image 1 Source: Unsplash    Image 2 Source: Pixabay

6 Benefits of Hiring a PR Agency For Your New Business

Many people understand the importance of public relations agencies thanks to TV shows and movies from the 1990s.  These experts are always showcased as professional, glamorous, fearless, and bringing in heaps of money. Public relations play a significant role in business and it is crucial for new business owners to be successful.

Many businesses are under the impression that hiring a startup PR agency is costly and probably not necessary. On the contrary, a good PR agency can prove to be invaluable for businesses of all sizes, no matter if they are a startup business or have been trading for a few years.

Working alongside a public relations agency that specializes in startup PR can substantially boost the growth of your company and assist with being one of the best in the industry you trade-in.

6 Benefits of Hiring a PR Agency For Your New BusinessHiring a Startup PR Agency

1. An Excellent Way of Finding Investors

Having investors and reliable funding is detrimental for your company, particularly in the beginning phase. PR Agencies can assist with attracting investors by displaying the credibility of your business and producing strategies that specifically target prospective investors at the opportune time.

Related:  The Impact of Covid-19 on Small Business and Families

Do you believe hiring a PR agency is costly and unnecessary? A good PR agency can prove to be invaluable for companies of all sizes, from startup to big brand.2. Lowering Business Costs

Public relations companies are now unified with other services to assist clients’ companies by offering valuable marketing strategies and SEO initiatives that work.

Hiring a startup PR agency helps to cut down the expense associated with finding the best tactics that are needed for expansion and gaining new clients. You can gain SEO and social media benefits by working alongside a PR agency instead of working on your own.

3. Establishing a Good Reputation for Your Business

Reputation is everything when it comes to attracting new clients, talented employees and investors in your company.

PR approaches can go a long way to boosting your business profile among competitors in the industry which could subsequently attract more talented individuals wishing to work for you and generating more business.

4. Targeting Media Outlets

PR Firms can benefit your business by bringing in fresh leads from specialised marketing approaches and implementing digital media into these tactics.

Hiring a PR company is incredibly advantageous because of its utilization of targeted media outlets as well as data analytics. A targeted media operation will create new investors and clients without wasting valuable time while trying to find them on your own.

5. Boosting Business Productivity

A PR Agency can provide more time for both you and your employees since you don’t have to spend time on brainstorm meetings trying to think of media strategies to boost your business. You can focus on other company tasks that need your full attention. Your employees can also focus on essential tasks to achieve favourable results.

6. Access to Unbiased Advice

Working alongside a PR company that is not part of the in-house team is beneficial since they can provide you with non-biased opinions about events and new products that are in the pipeline.

A professional PR agency that cares about their clients’ business will speak the truth and give valuable advice about whether it is worth spending cash on something that you think might expand your business.

They can also assist with sculpting your brand image since new business owners often get overly excited about fresh concepts and ideas that may not be the best thing for the business.

Conclusion

I hope that you have found this post helpful and that it has helped with giving you some insight into why it is worth investing in a startup PR agency to help your business with gaining success and getting an edge over competitors.

Feel free to leave us a comment highlighting your own experience and benefits of hiring a PR Agency.

This post was sponsored by Brandstyle. All opinions are my own.

E-Commerce Email Marketing Strategies and Benefits

When eCommerce email marketing comes to mind, the first thing that pops into most of our heads is those email blasts that advertise new products or promotions. But this is just one email marketing strategy. There are various other strategies that can be implemented that are even more effective.

Automated scheduled emails for your small business are also convenient and takes a lot of the ongoing marketing efforts off your hands.

3 Major E-commerce Email Marketing Strategies to Boost Your E-commerce Business

1. Lifecycle Emails

These are automated emails based on consumer behaviour that are sent out automatically to engage with your customers and help with building a relationship with them.

They include:

  • welcome emails
  • thank you emails
  • cart abandonment emails
  • win-back emails
  • birthday messages, and more.

2. Broadcast Emails

These emails are once-off marketing emails that include:

  • announcements
  • newsletters
  • sales
  • testimonials, etc.

3. Transactional Emails

Transactional emails are personalized, automated messages that are sent out to subscribers to prompt them to make a purchase on your website. They include things like:

  • email confirmations
  • receipts
  • password resets
  • shipping information, etc.

These emails are not marketing-related and do not require customers to opt-in since they are strictly business orientated.

Related: Taking the Stress out of Online Selling and Sales Tax

5 Benefits of E-commerce Email Marketing

E-commerce Email Marketing Benefits

1. It is Incredibly Effective

The idea of marketing emails is to reach your existing customers as well as targeting potential customers. The average opening rate for emails is around thirty percent.

About 24% of visitors that click on a link in an email are bound to make an online purchase. That is twice as much as the visitors that make a purchase from search results on search engines or clicking on links on social media.

2. E-commerce Email Marketing is Affordable

Email marketing is not only effective but relatively cost-effective compared to other marketing strategies. Sending out an email to your marketing list is cost-effective and has the highest return on investment than any other type of marketing.

Related: eCommerce Millionaire Mastery by Kevin Zhang (Review)

How are you marketing your e-commerce business? Here are three major e-commerce email marketing strategies and the five primary benefits of incorporating e-mail marketing into your e-commerce business.3. Customers Prefer Email Marketing

Generally, when customers sign up for your website newsletter it is because they would love to hear from you. More than sixty percent of consumers prefer receiving emails to any other forms of marketing communication.

More than ninety percent of customers prefer promotional emails from businesses with whom they wish to do business.

4. Email Marketing Poses Less Risk

There is always an inherent risk linked to building a following on social media platforms because there are rules that must be followed.

It happens sometimes that Facebook or other social media pages block your profile. And what if the algorithms change and your posts are not reaching your target audience anymore?

Email marketing poses a lesser risk since you have your individual list of subscribers and your email messages go to them directly. This means you retain your ability to engage with customers, no matter what happens with social media, algorithms, etc.

5. It is Incredibly Measurable

This form of marketing is incredibly measurable with statistics that display open rate, conversion rate, click-through rate to evaluate the efficacy of your email marketing campaign.

Statistics such as bounce rates, unsubscribe rates, spam complaint rates, etc, give you a good idea of the condition of your list.

Even statistics like list expansion rate and email sharing rate could give you insight into the popularity of your business. The most significant benefit of being able to keep track of everything is that it gives you valuable insight into where there is room for enhancement.

How are YOU marketing your e-commerce business?

We hope that this post about eCommerce email marketing strategies and benefits has been useful to you and that you will soon reap the benefits from your email marketing campaign.

Which e-commerce email marketing strategies are you currently using to promote your e-commerce business?

This post was sponsored by Common Thread Collective. All opinions are my own.

What’s Healthy Eating About… Really?

What’s Healthy Eating About?

The first time I started questioning whether I really knew what healthy eating was about, was almost 30 years ago. I moved to a small town in the Klein Karoo called Montagu and met the renowned fruitarian, Essie Honiball.

At the time, Essie was 67-years-old and the picture of health, a joyful, sociable lady with boundless energy. She would come down to the hot springs, where I worked, to swim with her friends.

Essie told me she felt and looked younger than she did in her 30’s when she was dying of TB (Tuberculosis). She firmly believed that switching to a diet almost exclusively of fruit, nuts, and seeds was what saved her.

Essie Honiball lived to the age of 89.  Here’s an interview with Essie at age 86.

What Do We Need to Eat?

In Biology and Home Economics class at school, I had been taught we all needed to consume a varied diet of meat, fish, starch (grains), dairy, vegetables, and fruit.

The lesson was clear. If you’re not eating a balanced diet consisting of all the recommended food groups, you won’t get all the nutrients you require for good health.

  1. Proteins
  2. Carbohydrates
  3. Fats
  4. Fibre
  5. Vitamins
  6. Minerals
  7. Antioxidants
  8. Water

Yet I discovered that for some people, it was possible to live on fruit alone.  This idea blew my 20-year-old mind.  I didn’t become a fruitarian myself, though I’m sure it must have encouraged me to eat more fruit.

I went through my own health challenges in my late 20’s and started tuning into what my body needed. I started juicing and doing fruit and veg cleanses. I discovered that my body functioned best on fresh fruit and veggies.

It was while I was cleansing and juicing that I felt my healthiest, my energy levels were always through the roof, I was slim, happy, sleeping well, and free from pain.

Yet, for years, I kept following the healthy eating guidelines we were taught at school.   Eat all 5 food groups, have everything in moderation, drink 8 glasses of water, sleep 8 hours a night.  I knew the drill.

That’s what I was taught at school and so I believed it was the truth.  But is it?

Related: Aligning All 8 Dimensions of Health and Wellness

What are We Designed to Eat?

On 9th September 2020, I made the switch to a wholefood plant-based diet.  My friend Mariana called me from Joburg for a catchup chat and encouraged me to look into it.

Mariana had been suffering from debilitating bouts of rheumatoid arthritis and found that she was able to virtually reverse her condition if she ate a plant-based diet. When she slipped back to eating normally, her symptoms would flare up again.

Mariana sent me some YouTube links to videos by Doctors who advocate a plant-based diet and I found the information so compelling, I decided to join Mariana in following a plant-based lifestyle.

One of the segments I found really interesting, was this. Humans are not designed to eat meat. We think we are because again, we were always taught at school that humans are omnivores, but it turns out we are not.  When you look into our physiology, it appears that we are actually natural herbivores, plant-eaters.

If you look at our jaw structure, we are not built to be carnivorous. We can’t kill an animal and tear it apart with our teeth.

Would we eat these piglets?And instinctually, we don’t want to.

If you saw a little rabbit or piglet with a broken leg on your path, what would you do?  For most people, our natural instinct would be to comfort and do what we can to save the wounded animal.

What would a dog or cat do in the same situation? Pounce!  And gobble it up. Because they are natural carnivores, meat-eaters and happy to prey on defenceless creatures.

The thing is, that by the time we see fresh meat in freezers at the grocery store, it’s been neatly chopped up, cleaned and packaged and we don’t think of it as a creature at all. We didn’t have to kill it ourselves so we don’t spare a thought for the life of the animal we are about to eat.

What is a Wholefood Plant-Based Diet?

It’s kind of like a vegan diet because it’s mostly vegetables, fruit, and grains but the emphasis seems to be more on eating plants and whole grains for optimum health.

You can call yourself a vegan and eat fried chips and loads of processed vegan delicacies.  That’s not the idea with a wholefood plant-based diet.

On the other hand, you can call yourself wholefood plant-based and sometimes eat eggs, dairy, fish, poultry or meat, from the best possible sources, such as organic, grass-fed, pasture-raised or wild-caught.

We were taught at school to eat a balanced diet of meat, fish, dairy, grains, fruit, and veg but what's healthy eating about, really? What were we designed to eat? And which foods makes us feel best?Why Eat a Plant-Based Diet?

I’ve found that people choose to live a vegan or plant-based lifestyle for three compelling reasons:

  1. To protect animals from harm
  2. To protect the environment
  3. To protect themselves from preventable diseases

What to Eat on a Plant-Based Diet?

So, what do people consume on a plant-based diet?

  • Vegetables – in season, fresh and organic where possible
  • Starchy vegetables – such as potatoes, sweet potatoes, butternut
  • Fruits – including berries and melons
  • Nuts – ideally raw, unsalted macadamia, walnuts, brazil nuts and cashew nuts, almonds and nut butters
  • Seeds – such as pumpkin, flax, chia, sesame, sunflower and hemp seeds
  • Whole grains – such as rolled oats, brown rice, quinoa etc.
  • Legumes – chickpeas, lentils, peas, peanuts, black beans, etc.
  • Unsweetened plant-based milk – soya milk, almond milk, coconut milk etc.
  • Healthy Fats – avocado, coconut oil, olive oil
  • Plant-based protein mushrooms, tofu etc.
  • Herbs and Spices – including seasonings like nutritional yeast
  • Coffee, Tea, Herbal Tea

How to Eat More Fresh Fruit and Veggies? 

We’ve got so used to reaching for yummy goodies loaded with unhealthy sugars that we forget to eat our fresh fruit and veg.

Here a few quick tips to help you get in more fruit and veggies on a daily basis.

  1. Buy a variety of fresh, fruit and veggies, including berries, melons, nuts and seeds
  2. Begin each meal with raw, fresh fruit or veg or salad
  3. Aim to eat at least 5 different colours at each meal
  4. Begin or end your meals with veg and lentil or bean soup
  5. Make fresh smoothies or juices as snacks

Related: What is Health and Wellness About?

What Not to Eat on a Plant-Based Diet?

  • Fast food and fried foods – pizza, hamburgers, hotdogs, fries
  • Refined Foods – white bread, pasta, doughnuts, cakes, cookies, biscuits
  • Packaged and convenience foods – crisps, biscuits, health bars, frozen dinners
  • Processed animal products:  bacon, ham, macon, etc.
  • Processed vegan products – such as vegan meat, butter or cheese
  • Artificial sweeteners – and food or sauces containing artificial sweeteners

What to Avoid on a Plant-Based Diet?

Many plant-based advocates follow a vegan diet but if some feel they need to supplement their diets with animal sources, for whatever reason. If you’re going to introduce some form of animal product into your diet, follow the guidelines below.

  • Meat – eat very rarely, and if you do, make sure the animals are grass-fed, pastured and treated humanely, where possible
  • Dairy – as above
  • Poultry – free-range, grain-fed and organic, where possible
  • Eggs – as above
  • Seafood – wild-caught from sustainable fisheries, where possible

What’s Healthy Eating About?

So, what’s healthy eating about… really?

For me, it’s a wholefood plant-based diet, because of what I’ve read and researched about the many health benefits. And also because of how I feel when I’m eating loads of fresh fruit and veggies.

Essentially, you get to decide what healthy eating is about for you.  We are all different and our bodies respond differently to what we eat.

What I can tell you, is that your taste changes very quickly when you make the switch to a plant-based diet. Foods you thought you could never live without (like cheese, cream or meat) no longer hold their appeal.

I invite you to try it out for a week or two and see how you feel.

This post was sponsored by Anti-OxidantFruits.com. All opinions are my own.